The High-Potency, Color-Correcting Toothpaste Alternative.
Our best-selling bits are reimagined. No harsh chemicals, no plastic tubes, and no fluoride—just a dentist-clean feel with an instant brightening boost [1].

• 124 Bits* (2-Month Supply)
• Color-Correcting Purple Formula
• Refillable Glass Jar

The Innovation
The Power of Purple
Cancel Yellow. Reveal White
Using advanced color-theory technology, our *TOOTHBITS* are infused with a deep purple hue. Because purple is the direct opposite of yellow on the color wheel, it effectively neutralizes yellow undertones on the enamel, providing an immediate visual brightening effect while you brush.

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